What Is Digital Marketing? Strategies for Marketing in Today's Digital World

In the world of business development and branding, going digital is the buzz. So just what is digital marketing and how can we put it to use to grow our businesses? eCom Premier Academy

Online marketing Defined

Digital marketing may be the advertising and promotion of businesses and their brands through digital media channels. Digital media, currently, includes websites, social media marketing, radio, television, mobile and also forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that's delivered electronically is considered digital marketing.

This leaves only many forms of person-to-person (P2P) marketing, print advertising and direct marketing away from the digital marketing umbrella. Nevertheless, print ads, junk mail, print directories, billboards and posters are starting to connect to their digital counterparts. With stuff like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional advertising and marketing almost always has a internet marketing connection.

Why the Focus on Digital Media?

The shift to digital media has driven by marketing agencies, business people and consumers alike. The ever-increasing demand to exhibit quantifiable results makes going digital a goal for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is less difficult to track than traditional marketing media such as print advertising.
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For business people, many forms of digital advertising are extremely low cost. Having a website, engaging customers in conversations through social websites and e-mail marketing are inexpensive alternatives to print advertising and unsolicited mail. These digital channels are around to businesses of any size, that assist to even the game for start-ups, small businesses and independent consultants seeking start up business.

For consumers, the fast pace of life makes digital advertising essential. When consumers are wanting goods and services, gone are the days of thumbing by way of a phonebook to find them. Now, we take out our mobile devices or check out our computers for answers - and now we find them fast.